Greg Ambrosius wrote:Joe, I like the idea of side events and applaud anyone who can come up with a good idea to make our Main Event more relevant. Last year I mentioned an idea we had here called the Draft Slot Challenge, which would have been a similar side game with your current Main Event team at $100 a pop. But with 15 different prizes, I don't think it had any chance of making the Main Event more relevant like this current idea because each Draft Slot prize would have been minimal.
Honestly, the Main Event remains extremely important in our industry whether the grand prize is $100,000, $125,000, $200,000 or $1 million. It's the industry's premiere live event over the last 10 years and the toughest competition in the industry. There's no disputing that. We'll be advertising our grand prize of our signature event everywhere we promote the NFBC. For some folks, this is their most important league of the season and they save their pennies for one team in this contest. Heck, even raising the entry fee a little bit for some owners is disconcerting.
But if some of our die-hards want to put additional money in a side contest with a winner-take-all grand prize, why should that HURT the Main Event? Heck, I can see this working equally well if not better in football. If there are enough owners who want to put in $500 on top of their entry for the Main Event and have one additional prize of $50,000 or more, why not meet that demand?
That being said, let's see if the demand is there for a Double Play before trying to turn three. You're talking about another guaranteed prize on our behalf and we need more than a hunch to pull that off. But knowing our audience, there is no doubt in my mind that there is some merit to this plan and we believe it's a plan worth pursuing as a Double Play first. That would be $500 on top of your Main Event entry and the team from that pool of competitors wins the one and only additional prize. Solid idea if demand is there.
Greg, I certainly don't begrudge or set out to play saboteur. I simply have an opinion on how to market multiple main event contests. This is not how I'd do it, but that's ok. Dissenting opinions are usually allowed around here, but oh boy, go against the old guard and your playing with fire. I agree with a lot of the premise behind the addition to this contest. What I struggle with (from a marketing standpoint) is the marketing of multiple events at multiple price points all with varying grand prizes. The consumer will become confused. Will I compete in it? Probably, but only at the highest level. I'm not putting a dollar into a 5 dollar slot machine, never have, never will. Others will feel the same way, only to decide not pony up the extra money.
I thought I had my schedule set for next season, now I just need to wait and see what all of the different offerings are. If I don't participate in the main event, you're not losing much, I only entered it once last year and not at all the couple of years before that. Hell, I'd love to jump into the Platinum league if I thought I could beat that group in the 15 team format. I just don't think my odds of doing that are very good.
Good Luck with all of your new offerings this season.