The Reality Of High-Stakes Games And Back-End Software
Posted: Mon Apr 19, 2010 8:48 am
You know, it's no fun working your ass off each day and taking a beating, but it certainly comes with the territory when expectations are so high and past history shows that results can be obtained with hard work. And all of you have invested good money in the NFBC, so criticisms are justified whenever the software isn't working exactly as you expected. You are justified in hollering at me since I'm the front-man for the NFBC. I'm taking all the bullets as I've done since 2004 when I started defending STATS Inc., our back-end provider the last six years.
While I understand your frustration, the reality of the situation is that building our own back-end is the only way to go in today's marketplace. I know, I know, if the back-end isn't good enough then we'll lose many of you great customers in future years and maybe even this year. Maybe everyone boycotts football because of the distrust in the software. I totally understand all of this and I also understand the reality of the alternatives.
Let me go backwards in my NFBC history and then analyze the future because it includes STATS, Inc. and the software we used for six interesting years.
Back in the fall of 2003 when Krause Publications agreed to start the NFBC, KP had no web programmers and certainly no IT personnel to run a game. At the time, Allstar Stats, Fanball, TQ Stats and STATS Inc. battled for what we called third-party software, or "white label" games. They all ran commissioner products or games and adding one more game to their duties was the way to build this side of the business. High-stakes games presented a high-profile audience to these back-end companies and a little extra revenue.
A good friend of mine at STATS liked the concept of the NFBC and agreed to build the site and run the back-end for a fair price. They did baseball and football for us, while also running games for EA Sports, Madden Football, SI.com and a few other company sites that obviously paid more bills than I was paying them. Without STATS, I knew that F+W Media couldn't run the games and would be left without a product. And without the bigger companies paying for the commissioner products STATS was maintaining, there was no reason to do the NFBC and NFFC.
In the 7 years since then, fewer companies are now running back-end software for these type of contests because the commissioner landscape is changing. When Yahoo and ESPN.com run free commissioner leagues for millions of players, it makes it tough for others to compete. You don't see Allstar, TQ or even STATS battling for this business anymore. In fact, STATS is doing so few commissioner products now that had Fanball not bought this business there's no guarantee that they would have continued to do the back-end for the NFBC or NFFC in 2010. F+W certainly couldn't do it and we'd be with a new company trying to build a game site like we're doing now.
I love the guys at STATS and I defended all their work for six years when many NFBC members blasted them. It was a solid site that by the sixth year had most things down pat. Last year was a year without many hiccups in baseball and football, yet many people would still tell me how much they hated the back-end. I defended all of it until we parted ways and still owe all of those guys there a debt of gratitude.
But while talking to my good friend at STATS today, it's obvious that there was little to no chance of working together had F+W not sold the business. STATS has gone more international with their business, running cricket games in India, China and throughout Asia, along with many other stat businesses. They are deeper into college sports than ever before and doing so many cool things with the pro sports teams. Running a high-stakes back-end for a minimal fee and being on call 24/7 doesn't make sense for some of the bigger companies today. For the prices we all need to pay to make ends meet in this low-margin business, it's a wonder anyone is still doing the back-end for us.
Other high-stakes companies have to find suitable companies now to do this for them and the options are more limited than they were in 2004. WCOFF has RT Sports. I'm not sure what anyone else is doing. Again, in 2004 you had four reputable companies fighting for your business. Not today.
Which brings us to today and the NFBC's back-end with Fanball. Of course we all wish we had the exact same code as last year and then the additions that Fanball has added to make the site more up to date. Admittedly, we didn't change the look or feel of the NFBC game site through six years with STATS, but again that was on us because F+W didn't pay them to do the extra work. We just needed a functionable back-end at the lowest possible price. That was what we asked for.
What we need now is to build this back-end together and OWN IT. We built the STATS back-end together with suggestions and improvements and some would say it took six years to get it almost completely right. We have the chance to do that here in less time and OWN IT. Improve it and keep making it better and have it as our own. Always tearing it apart isn't getting it better. And what's the alternative? Hire another company to build a new back-end from scratch? Has that made it better before?
Look at past history even outside of the NFBC and NFFC. I was patient with STATS because I saw what happened the other way. TQ Stats did WCOFF's back-end in 2002 and 2003 and the ripping of the back-end by their customers was easily 10 times worse than what we have today on the NFBC. AND THAT WAS FOR FOOTBALL!! Lenny switched from TQ for baseball in 2004 and went with The Sporting News, which failed to get standings or stats up for the first two weeks and was a mess all year long. WCOFF switched away from TQ Stats in 2004 or 2005 and it was two years of building a product before a tough weekend put an end to that association. I think the guys at RT Sports are a solid partner, but again you're hiring a company to help you build the back-end rather than owning it.
Maybe that's the way the go, but I honestly don't think so. It's why I don't keep looking back like so many people do here on our boards. I'm just focused on improving each aspect of our site and making sure everything runs perfectly every day. We're not doing it perfectly, but that's the goal. And if we can keep the improvements coming each day, each week, we'll hopefully have what STATS built and more. That's why I write down all legitimate suggestions and prioritize them at the start of each day for John and his team.
Today I had 14 items to improve or add to the site. They feel all of them are doable. Maybe we can't add 14 more, but hopefully we can keep adding to the features and improving them as we go forward. The goal is to build this site, improve this site and make it what most of you want. I don't want to build this again with a different company. Another "rebuild" isn't good for any of us. We need to get this right here because nobody is lining up to do this for us at the prices we paid STATS from 2004-2009.
If we can't get it done, you'll definitely tell us with your dollars going forward. And then Fanball pays the price. But I think some people actually like the way things are improving and want to help us make it better. And again, all I can do is take your opinions, your suggestions, your criticisms and turn them into positives by improving the site. We've apologized. Now we have to go forward together or without some folks and we just have to keep building this better.
History has shown that changing back-ends every other year isn't the answer. Our old option has moved out of this space and rightfully so. We have something we can certainly build on and hopefully John and his team will keep showing you that going forward.
Thanks for reading.
[ April 19, 2010, 03:06 PM: Message edited by: Greg Ambrosius ]
While I understand your frustration, the reality of the situation is that building our own back-end is the only way to go in today's marketplace. I know, I know, if the back-end isn't good enough then we'll lose many of you great customers in future years and maybe even this year. Maybe everyone boycotts football because of the distrust in the software. I totally understand all of this and I also understand the reality of the alternatives.
Let me go backwards in my NFBC history and then analyze the future because it includes STATS, Inc. and the software we used for six interesting years.
Back in the fall of 2003 when Krause Publications agreed to start the NFBC, KP had no web programmers and certainly no IT personnel to run a game. At the time, Allstar Stats, Fanball, TQ Stats and STATS Inc. battled for what we called third-party software, or "white label" games. They all ran commissioner products or games and adding one more game to their duties was the way to build this side of the business. High-stakes games presented a high-profile audience to these back-end companies and a little extra revenue.
A good friend of mine at STATS liked the concept of the NFBC and agreed to build the site and run the back-end for a fair price. They did baseball and football for us, while also running games for EA Sports, Madden Football, SI.com and a few other company sites that obviously paid more bills than I was paying them. Without STATS, I knew that F+W Media couldn't run the games and would be left without a product. And without the bigger companies paying for the commissioner products STATS was maintaining, there was no reason to do the NFBC and NFFC.
In the 7 years since then, fewer companies are now running back-end software for these type of contests because the commissioner landscape is changing. When Yahoo and ESPN.com run free commissioner leagues for millions of players, it makes it tough for others to compete. You don't see Allstar, TQ or even STATS battling for this business anymore. In fact, STATS is doing so few commissioner products now that had Fanball not bought this business there's no guarantee that they would have continued to do the back-end for the NFBC or NFFC in 2010. F+W certainly couldn't do it and we'd be with a new company trying to build a game site like we're doing now.
I love the guys at STATS and I defended all their work for six years when many NFBC members blasted them. It was a solid site that by the sixth year had most things down pat. Last year was a year without many hiccups in baseball and football, yet many people would still tell me how much they hated the back-end. I defended all of it until we parted ways and still owe all of those guys there a debt of gratitude.
But while talking to my good friend at STATS today, it's obvious that there was little to no chance of working together had F+W not sold the business. STATS has gone more international with their business, running cricket games in India, China and throughout Asia, along with many other stat businesses. They are deeper into college sports than ever before and doing so many cool things with the pro sports teams. Running a high-stakes back-end for a minimal fee and being on call 24/7 doesn't make sense for some of the bigger companies today. For the prices we all need to pay to make ends meet in this low-margin business, it's a wonder anyone is still doing the back-end for us.
Other high-stakes companies have to find suitable companies now to do this for them and the options are more limited than they were in 2004. WCOFF has RT Sports. I'm not sure what anyone else is doing. Again, in 2004 you had four reputable companies fighting for your business. Not today.
Which brings us to today and the NFBC's back-end with Fanball. Of course we all wish we had the exact same code as last year and then the additions that Fanball has added to make the site more up to date. Admittedly, we didn't change the look or feel of the NFBC game site through six years with STATS, but again that was on us because F+W didn't pay them to do the extra work. We just needed a functionable back-end at the lowest possible price. That was what we asked for.
What we need now is to build this back-end together and OWN IT. We built the STATS back-end together with suggestions and improvements and some would say it took six years to get it almost completely right. We have the chance to do that here in less time and OWN IT. Improve it and keep making it better and have it as our own. Always tearing it apart isn't getting it better. And what's the alternative? Hire another company to build a new back-end from scratch? Has that made it better before?
Look at past history even outside of the NFBC and NFFC. I was patient with STATS because I saw what happened the other way. TQ Stats did WCOFF's back-end in 2002 and 2003 and the ripping of the back-end by their customers was easily 10 times worse than what we have today on the NFBC. AND THAT WAS FOR FOOTBALL!! Lenny switched from TQ for baseball in 2004 and went with The Sporting News, which failed to get standings or stats up for the first two weeks and was a mess all year long. WCOFF switched away from TQ Stats in 2004 or 2005 and it was two years of building a product before a tough weekend put an end to that association. I think the guys at RT Sports are a solid partner, but again you're hiring a company to help you build the back-end rather than owning it.
Maybe that's the way the go, but I honestly don't think so. It's why I don't keep looking back like so many people do here on our boards. I'm just focused on improving each aspect of our site and making sure everything runs perfectly every day. We're not doing it perfectly, but that's the goal. And if we can keep the improvements coming each day, each week, we'll hopefully have what STATS built and more. That's why I write down all legitimate suggestions and prioritize them at the start of each day for John and his team.
Today I had 14 items to improve or add to the site. They feel all of them are doable. Maybe we can't add 14 more, but hopefully we can keep adding to the features and improving them as we go forward. The goal is to build this site, improve this site and make it what most of you want. I don't want to build this again with a different company. Another "rebuild" isn't good for any of us. We need to get this right here because nobody is lining up to do this for us at the prices we paid STATS from 2004-2009.
If we can't get it done, you'll definitely tell us with your dollars going forward. And then Fanball pays the price. But I think some people actually like the way things are improving and want to help us make it better. And again, all I can do is take your opinions, your suggestions, your criticisms and turn them into positives by improving the site. We've apologized. Now we have to go forward together or without some folks and we just have to keep building this better.
History has shown that changing back-ends every other year isn't the answer. Our old option has moved out of this space and rightfully so. We have something we can certainly build on and hopefully John and his team will keep showing you that going forward.
Thanks for reading.
[ April 19, 2010, 03:06 PM: Message edited by: Greg Ambrosius ]