* With the new $10k entry Diamond league, the NFBC is earning $10k in net revenue. And, with promises of a first class event (will the Ultimate have all the same perks?)
* With the $2500 entry Super leagues, the NFBC is earnings $5k in net revenue.
... so for the $5k entry Ultimate format, what should the NFBC net revenue? Well, it’s currently $10k???
The right price should be no more than $7.5k in net revenue, halfway between the Diamond and Super, which would amount to adding a $2500 4th prize. This is a great event, let's not lose it because it's mispriced.