I'm open for suggestions, so provide some here. I'm not going with the Primetime and Classic here, although we could. Right now I'm just calling it the 12-Team Championship, but we can do better than that, right? Let's nail something down and get it on the new NFBC web site in the next week or so. Thanks for any help you can provide there.
In the last month, I've received a lot of feedback from folks on this new contest. Most of it has been favorable, especially from new players who want to do a live draft but are somewhat intimidated by the 15-team format. They are more comfortable with the 12-team format and maybe a slightly lesser entry level. I heard that at the AFL Symposium last week and previously in email and phone conversations.
But we learned that it's tough to create a buzz or make a profit at $500 per team, especially at live events. In 2004 when we started the NFBC our Main Event was $1,250 and I think that's a price point that you can do things at. But jumping from $525 to $1,250 in one year might make it tough for our current owners and might be too high of a price point for new players. So Tom and I have agreed to debut this contest at $1,000 and see if we can grow the prizes from there.
We are trying to reward the league winners in this format right away, paying 4x to the champion, 2x to the runner-up and still paying third place within the league. I know we could have grown the grand prize had we not paid third place in each league, but I really think this keeps more teams battling longer during the season and gives more teams hope for some return on investment. I like our league prizes here and if we grow beyond our guaranteed levels the additional prize money will then grow the overall prize pool starting with the grand prize.
We are basing our prize money on 300 total teams, rather than the 240 I initially set up. I believe we can get 25 leagues through the dates, times and locations we currently have set up. We will offer this contest multiple times online and at the live events, giving everyone a legitimate shot to play in this contest and win in this format.
The grand prize starts out at $40,000 because our league prizes are so strong, but we can grow that quickly. Payouts are solid for the Top 10 overall and again this is based on 300 teams. This should compliment our other 12-team offering -- the Online Championship -- which is priced at $350 and offers a $50,000 grand prize. That prize pool is based on 600 teams and is only offered online.
Here's the proposed prize structure for the 12-Team Championship:
NFBC 12-Team Main Event
Overall
1st $40,000.00
2nd $8,000.00
3rd $5,000.00
4th $2,500.00
5th $1,500.00
6th $1,250.00
7th $1,000.00
8th $1,000.00
9th $750.00
10th $750.00
League Prizes
1st: $4,000
2nd: $2,000
3rd: $500
Any thoughts would be appreciated. We know that we need to extend our promotional might to attract new members to this contest and all of our NFBC contests in 2012 and we believe we can do that. We want to add to our Live Events and continue to grow this 12-team format. But we can't grow it to $100,000 just yet. We need to walk before we run.
So thanks for any feedback. Oh, and remember to provide a name for this contest. We need help there.

[ November 11, 2011, 09:57 AM: Message edited by: Tom Kessenich ]